MER BY MG

A custom online store that goes beyond standard Shopify templates. The platform automatically detects when customers add matching pieces to their cart and rewards them with free shipping and a complimentary tote—encouraging complete outfit purchases without cheapening the brand with discounts. Customers can also pre-order items before they're in stock, and the site delivers a premium feel with smooth animations and video content that loads instantly on any device.

Launched successfully with strong pre-order capture before inventory arrived. The bundle detection system increased average order value by encouraging complete outfit purchases. Site loads in under 2 seconds on mobile, where most customers shop.

The brand wanted to sell premium tracksuits—a hoodie and sweats at $150 each—and encourage customers to buy both pieces together. But they didn't want to offer discounts, which would cheapen the luxury perception. Standard Shopify themes couldn't handle this kind of smart cart logic.

They also wanted a visually rich experience with full-screen videos and animations, but couldn't sacrifice speed—especially on mobile phones where most of their audience shops. Plus, they needed to accept pre-orders before inventory arrived to gauge demand.

Created a smart cart that recognizes when customers have both pieces and automatically offers free shipping plus a free tote bag—rewarding the complete purchase without discounting the products themselves.

Designed the site to serve smaller video files to phones and larger ones to desktops, so the premium visual experience loads fast everywhere. Added subtle glass-like animations that feel luxurious without slowing things down.

Built a pre-order system that lets customers secure items before they arrive in stock, with clear shipping estimates based on their location.